Adfero Autumn

Role on Autumn – This may not be a popular season for the masses but it’s an end to the summer slog for stories. As im sure your aware parliament shuts from July 22nd to the last week in August meaning real top level stories are rarer than rocking horse.... “footprints”. Sorry to everyone involved in stories over the summer but are A levels really getting so much easier each year they deserve front page headlines each and every year? Or is this just a media symptom of MP’s holidaying.

Like the Mp’s mentioned above I am back from my holidays and ready to Blog again! In fact straight back in to conference season. Adfero will be attending everything from Ad:tech to the conservative party conference, how will we keep track of everything happening all at once? Well reading about the CPC it came to light – through social media – especially Twitter.

This year there will be a special squad of 'Twit ambassadors' whose job is to provide the discussions in real-time to attendee’s who sign-up to the service, meaning you, I or David Cameron won’t miss a moment of Alan Duncan’s verbal eloquence.

I think it will be very interesting to see how the parties use social networking during these events, especially with the sound bite nature of twitter allowing only 140 characters. It should allow parties to transfer more policies to a wider audience.

Will this catch on? Will Lobby groups etc produce twitifesto’s – kind of twitter friendly manifesto that are no more than 140 characters? At Adfero we have been working with our opinion makers to produce 3 minute video manifesto’s and it seems really effective in gaining public backing. What we are finding is it seems a lot less “intimidating” to watch a 3 min video rather than wade through a full manifesto and the consensus is that this is making their manifestos available to a wider audience.

As a nation we are experiencing a collective decreasing span of attention? We want the info we want, when we want it, and summarised. Perhaps readers digest should get ready for a boom!