Well yes. I have often thought this for many reasons (working for Adfero obviously) but now apparently those clever guys down at comScore have proved it.
ComScore describe themselves as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence". They recently added the following press release
http://www.comscore.com/Press_Events/Press_Releases/2009/5/U.K._Newspaper_Sites_Aattract_Visitors_from_Around_the_World
As the title suggests, this PR piece shows stats about where online newspaper readers are based. Unexpectedly, the newspaper with the highest percentage of non-UK readers is the Mail Online with 73% of users/readers being based outside Britain.
The piece is excellent and well worth a read. I was trying hard to think of why this would be so high? Does anybody know?
I had a few ideas but nothing conclusive.
Language – obviously English has a wider audience than most other languages.
How people find the pages – Does the Mail have more Google News visitors? If so this will display UK articles to US audiences.
What was happening in the UK – the stats are for March. Was there something very big of international interest happening in March?
Friday, 5 June 2009
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