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Friday, 29 May 2009

Online video rocks – I’m going video

Ok, well maybe not me but hopefully someone without a face for radio will be going video for me.
It's late on Friday so I'm going to keep this quick.

In the online media world there's a buzz around this data from the US Global Web Index which has been compiled into a market research report by Lightspeed Reaserch for Trendstream.

It all sounds very dull when I phrase it like that but preliminary statics of the US show that online video is more popular than blogging and social networking. In fact it shows that online video rivals traditional broadcasting and is the fastest growing media platform in history!

At Adfero we "predicted" this and earlier this year we launched our video news product where companies can get the latest bespoke news uniquely written and read out for them in a branded news room and published on to their website. But sticking to the original purpose of this blog, I will not be turning this into a sales forum so won't wax lyrical about Adfero Video News here (if you want to look at sales material see http://www.adfero.co.uk/products/news-videos/) .

Im also not going to go in to all the years of research we did about how and when Google will start to cache video and how to make it SEO effective.

I will however mention that we will be creating video blog pieces to support the Adfero blog!

Watch out for the announcement and link to YouTube coming soon and enjoy the weekend.
Posted by Daniel Cartwright at 17:47

1 comments:

  1. Web casting, or broadcasting over the internet, is a media file (audio-video mostly) distributed over the internet using streaming media technology. Streaming implies media played as a continuous stream and received real time by the browser (end user). Streaming technology enables a single content source to be distributed to many simultaneous viewers. Streaming video bandwidth is typically calculated in gigabytes of data transferred. It is important to estimate how many viewers you can reach, for example in a live webcast, given your bandwidth constraints or conversely, if you are expecting a certain audience size, what bandwidth resources you need to deploy.

    To estimate how many viewers you can reach during a webcast, consider some parlance:
    One viewer: 1 click of a video player button at one location logged on
    One viewer hour: 1 viewer connected for 1 hour
    100 viewer hours: 100 viewers connected for 1 hour…

    Typically webcasts will be offered at different bit rates or quality levels corresponding to different user’s internet connection speeds. Bit rate implies the rate at which bits (basic data units) are transferred. It denotes how much data is transmitted in a given amount of time. (bps / Kbps / Mbps…). Quality improves as more bits are used for each second of the playback. Video of 3000 Kbps will look better than one of say 1000Kbps. This is just like quality of a image is represented in resolution, for video (or audio) it is measured by the bit rate.
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